Medino is an online pharmacy, known for its wide selection of products and speedy delivery. Their team approached me in 2021, needing a brand refresh after a period of growth.
Following a consultation, I suggested and ran an asynchronous brand strategy workshop on Figma. This helped define three key brand archetypes that medino embodies — the guide, the caregiver and the every(wo)man.
With a redefined brand personality, I went on to create Medino’s first set of brand guidelines. This included a brand new colour palette, new typefaces and guidance on how to use illustration.
With a clear set of guidelines, I was then able to roll out the new style across campaigns, social media, Google and Facebook adverts, infographics and more.